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Brave New World: How Social Platforms Are Dissolving Corporate Barriers
Space is available so Walk-Ins are welcome!
For years the Web has been changing the way customers buy. And with the rise of social platforms, now it’s changing the way businesses interact—not only with customers, but among employees and with suppliers, partners, recruiting prospects, peers, and other citizens of their ecosystem.
In this exciting presentation, online pioneer Babur Ozden and digital media strategist George Benckenstein will highlight the unprecedented possibilities that social platforms offer organizations who are willing to make the leap.
Key Takeaways
How customers are shifting from “followers” and employees from "knowledge workers" to active participants in real conversations.
How customer service is becoming the responsibility of every single employee—and why that’s a good thing.
How this paradigm shift will touch every department of every organization over the next 3–5 years.
So, what does all this have to do with interactive marketing? Everything.
About the Speakers
Since his career began in 1992, Babur Ozden has acted as CEO and COO of Internet, mobile, Web and SaaS companies including Berggi, DataCert, Lensec, and Superonline—one of the very first wave of Internet companies and currently one of the most recognized Internet brands in Turkey. He’s a senior advisor to DFJ-Mercury and a member of the James Baker Institute of Public Policy and the Rice Alliance for Technology and Entrepreneurship.
Since 1995, George Benckenstein has been instrumental in the success of digital product development initiatives from startup incubation to corporate integrations of new media. He's also led digital charitable initiatives interacting with Nobel Peace winners such as the Dalai Lama and Desmond Tutu and has consulted for major companies including Virgin Mobile and Adidas.
Did you know? HiMA Luncheons are GREAT for networking with other marketers, meeting new business contacts and uncovering hidden job opportunities!
Attendee ListSort by:Date | First Name | Last Name
Houston Interactive Marketing Association (HiMA) is organization that creates awareness, facilitates education and promotes utilization of interactive marketing. Founded in 2005, HiMA offers frequent educational and social events, mentoring and an user-generated, dynamic Web site where interactive professionals can connect, collaborate, network and learn.
